世界遗产地旅游者文化遗产态度与遗产保护行为关系研究以嘉峪关关城景区为例.doc

世界遗产地旅游者文化遗产态度与遗产 保护彳丁为关系研究 以嘉略关关城景 区为例 柳红波郭英之李小民 复旦大学旅游学系河西学院历史文化与旅游学院 旅游者遗产保护行为是世界遗产地可持续发展的重要推手。基于态度与行为的关 联，构建了旅游者文化遗产态度与遗产保护行为的结构方程模型，并以世界遗 产-嘉峪关关城景区为研宄区域，对339位游客的抽样调查进行了实证研究。结 果表明，世界遗产地旅游者文化遗产态度包括遗产关联度、遗产认同危机、遗产 身份认同和遗产保留认同4个维度。进一步研宂发现:遗产保留认同对遗产保护 行为具有显著正向影响，遗产认同危机对遗产保护行为具有显著负向影响;遗产 关联度和遗产身份认同对遗产保护行为影响不显著。研宄结论在丰宮遗产旅游理 论体系的同吋，对于指导丝绸之路经济带沿线遗产景区可持续发展具有一定 的借鉴价值。 关键词： 世界遗产地;文化遗产态度;遗产保护行为;嘉峪关关城; 柳红波（1979-）,男，甘肃灵台人，傅士研究生，讲师，研究方向 为旅游资源开发与管理。 : 1 iuhb9215@163. com 郭英之（1964-）,女，河北张家口人，教授，博士生导师，研允方 向为旅游市场。 2017-3-17 基金：国家自然基金项目71073029） Relationship between the tourists’ cultural heritage attitude and heritage conservation behavior toward the world heritage sites LIU Hongbo GUO Yingzhi LI Xiaomin Tourism Department， Fudan University; Abstract： The tourists’ heritage conservation behavior is an important promoter for the sustainable development of world heritage sites.Based on the relationship between attitudes and behaviors, the structural equation model of tourists’ cultural heritage attitude and heritage protection behavior was constructed. The sample survey of 339 tourists was conducted with the world heritage-Jiayuguan Guancheng scenic spot as the research area. The results show that the cultural heritage attitude of the tourist destination in the world heritage includes four dimensions: heritage relevance, inheritance crisis, inheritance identity and heritage retention. Further studies have found that heritage retention has a significant positive impact on heritage protection behavior. Legacy recognition crisis has a significant negative impact on heritage protection behavior. Legacy correlation and inheritance identity have no significant effect on heritage protection behavior. The conclusion of the study has a certain value for the sustainable development of the heritage scenic area along the Silk Road Economic Belt, while enriching the theoretical system of heritage tourism. Keyword： world heritage site; cultural heritage attitude; heritage conservat