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大卡车广告推广方式与新媒体的运用(The use of big truck advertising and new media).doc

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大卡车广告推广方式与新媒体的运用(The use of big truck advertising and new media) Promotion of big truck advertising and the use of new media It has been read 1143 times at 2010-08-1018:25 The use of big truck advertising and new media Are they all fools? Recently with some truck enterprise marketing personnel, referring to a current many truck enterprises are in CCTV advertising Mr Wei, dongfeng tianlong, Europe (liberation, valin,, hair, etc.), then the king came to the conclusion that branding must advertise on CCTV, also came a rhetorical question: so many manufacturers are put on the CCTV, if it doesnt work, dont they are idiots? But when asked what the brand is, how to evaluate the effect of the advertisement on CCTV, and the characteristics of different manufacturers in the market layout of CCTV in the local audience rating, the monarch can not say. I know that half of my advertising costs are wasted, but I dont know which half of it -- this line of advertising, in the case of truck advertising, is probably closing in on the word. In fact, truck advertisers who spend tens of millions of dollars on promotional fees can actually work very little, and 50% of them are already burning. Five trucking advertising campaigns and the use of new media Generally speaking, there are several forms of truck advertising in general: television advertising, radio advertising, Internet advertising, etc. Print advertising, including newspaper ads, magazine advertisements, DM direct mail ads, and other outdoor advertising, including highway and road deck guns, freight market packaging, wall ads, etc. According to the form of media, and can be divided into professional media and mass media, professional media, give priority to with magazines, newspapers, such as China automotive news, commercial car, commercial car magazine, transportation and so on world. TV advertisement: is to use television as the carrier, disseminate the voice image information to the audience. Include movies and TV shows wit
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