费列罗巧克力修改后3课件.ppt

1.A brief introduction of Ferrero 2.Rocher in China 3.The product features of Rocher 4.Why do we cherish Rocher? 5.The development status A BRIEF INTRODUCTION OF FERRERO In 1946，Pietro Ferrero found the company in Italy Nowadays ,this company was in top 4 among chocolate manufactures. 1.A brief introduction of Ferrero 2.Rocher in China 3.The products’ features of Rocher 4.Why do we cherish Rocher? 5.The development status 2.Rocher in China 1984 1994 1998 2000 Hong Kong Mainland China Guangzhou Shanghai 1984 March into China markets 1994 Established agency in China 1998 Representative organization in Guangzhou established 2000 Representative organization in Shanghai established 2002 Kinder advertisement was introduced into China 2007 Sales volume Top 1 in Guangzhou 1.A brief introduction of Ferrero 2.Rocher in China 3.The products’ features of Rocher 4.Why do we cherish Rocher? 5.The development status 3.The product feature of Rocher Raw material Fresh, clean,health Packing Artistic,functional Taste Lead to a endless aftertastes Now, Let’s have a look at the Rocher carefully! Filberts picked from the North of Italy, cocoa transformed from south America. The most excellent Chocolate maker . ALL OF THESE MADE UP THE TODAY’S ROCHER! About the Rocher, As we can see the outside was crisp wafer The inner was a black pearl of fine dark chocolate Packed with gold foil Multiple choice 48 in one package 27 in one package 18 in one package 8 in one package And 3 The Rocher won such a big success that many companies in our China copied their packing ideas directly. But just as someone puts it, All the time Rocher was being copied, But never be surpassed. The tastes vary from fragrant to sweet. Do you know why? The reason lie in its multiple dosing FOR LOVE WEDDING VALENTINE’S DAY FOR STARS ALSO ，we can’t forget the pop stars! The spokesperson of Rocher always were the super stars. The star effects make so many person fell in crazy love with Roche