全文可编辑-荷兰播客听众目标客户分析报告-外文版培训课件2024.10,temu.ppt

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CONSUMERSBRANDS

Targetaudience:Podcast

listenersintheNetherlandsConsumerInsightsreport

September2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered

’’Podcasts’’tothemulti-pickquestion’’Whichofthefollowingmediaserviceshaveyouusedinthepast12months?’’.

ThereportoffersthereaderacomprehensiveoverviewofpodcastlistenersintheNetherlands:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkpodcastlistenersintheNetherlands(’’targetaudience’’)againsttheaverageDutchconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingNetherlands)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofSeptember2024

PodcastlistenersintheNetherlands

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Podcastlistenerstendtobeyounger,29%arepartofGenerationZ.

52%ofpodcastlistenersarefemale.Manypodcastlistenershaveahigh

annualhouseholdincome.

Podcastlistenersaremorelikelytoliveincitiesandur