生鲜超市计划书.docx

生鲜超市计划书 　　生鲜连锁超市　　项目运营计划书　　×××××公司　　年月日　　目录　　一、项目概述.......................................................................................................1项目背景.................................................................................................1项目简介.................................................................................................1二、市场分析与定位...........................................................................................2海鲜、生鲜、农副产品产量状况............................................................2资源企业状况............................................................................................2消费状况....................................................................................................2超市交易分析............................................................................................3市场竞争分析............................................................................................5项目定位....................................................................................................7三、经营模式及营销策略....................................................................................8经营模式.....................................................................................................8超市经营理念.............................................................................................9经营策略.....................................................................................................10销售策略.....................................................................................................12促销策略.....................................................................................................12渠道策略.....................................................................................................13服务策略.....................................................................................................13客户策略.....................................................................................................15质量策略...