影响物流感知服务价值的因素及路径分析毕业论文2015年2月11日.doc

毕业论文 影响物流感知服务价值的因素及路径分析 学 院 管理科学与工程学院 专 业 物流管理 班 级 00班 姓 名 00 学 号 00 指导教师 00 完成时间 2015年2月11日  广西财经学院毕业论文（设计）诚信承诺书 一、本人在毕业论文（设计）撰写过程中遵守学校有关规定，恪守学术规范，毕业论文（设计）是在指导教师的指导下独立完成的； 二、论文所使用的相关资料、数据、观点等均真实可靠，文中所有引用他人观点、材料、数据、图表均已注释说明来源； 三、论文无抄袭、剽窃或不正当引用他人学术观点、思想Impact factors of logistics service value perception and path analysis Abstract Recent years, the logistics industry has a rapid development in our country, but found that has become a bottleneck restricting the development of logistics industry for the problem of low service level and poor quality. The study found that customer perceived value can be as a tool of enterprises to strengthen their own advantages. So I think that it is imperative for logistics enterprises to do the research about the logistics services perceived value to improve the core competitiveness, on the background of electrical business logistics. Since the 21st century, most scholars who research on logistics services perceived value is still in its surface level, there are few scholars from the aspects of service perceived value driving factors, deeply analysis and research on perception for logistics services. Therefore, this study bases on the theory of customer perceived value which belong Philip Kotler, Zeithaml and Sheth, and the theory of logistics service perceived value driving factors which belong Li aiguo (2007), He lingjun (2012) and Zhang yuanxiao (2014) , and combines the content of logistics activity, to develop a conceptual model and probe into the relationship between perceived image, perception of aging, perceived relationship, perceived currency price, perceived quality and perceived information, do a theoretical and empirical research impact factors of logistics services perceived value and path analysis , to raising