7毕业论文外文翻译7毕业论文外文翻译.doc

毕业论文外文资料翻译 题 目 学 院 专 业 班 级 学 生 学 号 指导教师 二〇一四年月日Journal of Travel TourismMarketingVol.34,No.3,pp.422-436,2006. Development of Leisure Farms in Taiwan, and Perceptions of Visitors Thereto Tzu-Ching Chang Michigan State University 2002 Abstract: In Taiwan the importance of agriculture is decreasing,compared to other industries. This change worsened in 2002 after Tai-wan joined the World Trade Organization (WTO). Due to the increase in National Income and the implementation of the five-day workweek, the tourist population is growing. Beginning in 1989, the Council of Agri-culture of Taiwan selected 31 rural areas in which to develop leisure farms for the purpose of creating and promoting agricultural tourism and to help sustain agriculture. This is intended to be achieved by utilizing their natural beauty, by promoting awareness of their ecology and by un-derstanding their environmental resources. Agricultural tourism could generate income, create jobs and encourage retail growth. The purpose of this paper is: (1) to better understand the development of leisure farms in Taiwan, (2) to describe leisure farm visitors in terms of their demo-graphic and socio-economic characteristics and knowledge about leisure farms, (3) to profile the leisure farm visitors by the number of visits,(4) to measure levels of visitor satisfactions with leisure farm perfor -mance, and (5) to identify the main factors of products and services for the leisure farms. The results clearly identify the characteristics of lei-sure farm tourists, demonstrate the problems of insufficient knowledge about agricultural tourism and leisure farming, and conclude with six im-portant factors for product and service strategies.[Article copies available for a fee from The Haworth Document Delivery Se