社会化商务模式研究_鞠彦辉.pdf

2012 11 现 代 情 报 Nov, 2012 32 11 Journal of Modern Information Vol32 No11 1, 2 1 鞠彦辉 何 毅 ( 1. 中央财经大学信息学院, 北京100081; 2. 渤海大学管理学院, 辽宁 锦州121000) 在论述信息技术和商业模式相互促进发展的基础上, 分析了社会化电子商务的 征, 社会化电子商务的驱动力 重点在分析传统网上购物过程社会化电子商务购物过程社会化电子商务的6 个维度和对社会化电子商务与传统电子商务进 行比较分析的基础上, 对社会化电子商务模式进行研究, 分析了社会化电子商务模式的运作细节最后总结全文并展望社会化 商务的未来发展 社会化商务; 商务模式; 模式构建 DOI: 10. 3969/ j. issn. 1008- 0821. 2012. 11. 002 G203; F71336 A 1008- 0821 (2012) 11- 0006- 04 Research on the Model of Socialization Commerce Ju Yan ui1,2 He Yi1 ( 1. Sc ool of Information, Central University of Finance and Economic, Beijing 100081, C ina; 2. Sc ool of Management, Bo ai University, Jinz ou 121000, C ina) AbstractBased on mutual promotion and development in t is discussion of information tec nology and business models, t is paper analyzed t e c aracteristics of socialization commerce and t e driving force. Focused on analyzing t e traditional online s opping process, social e- commerce s opping process, six dimensions of social e- commerce, and on t e basis of a compara- tive analysis of social commerce and traditional e- commerce, it discussed t e models for social e- business researc , and t e operational details. Finally, concluding remarks, and Looking forward to t e future development of social commerce. Key wordssocialization commerce; commerce model; model construction , : , , , , , , [ 3] ,