新时期少林寺的品牌经营之道（Brand management of Shaolin Temple in the new period）.doc

新时期少林寺的品牌经营之道（Brand management of Shaolin Temple in the new period） 2008-12-30 23:35:05 Author: Xu Wenfeng source: browse times: 246, users comment 0 - The Buddha is not the masquerade. All the endless vows of endless trouble breaking vows, I vow to study them. The supreme Buddhist vows into. Thirtieth generations of Shaolin Temple abbot Shi Yongxin A few days ago saw television coverage: Shaolin Temple abbot Shi Yongxin to enterprise management way to build Shaolin Temple brand, attracted many criticism. Shaolin Temple because Thirteen monks save Tang and attracted attention in the Yuan Dynasty and the royal family; snow Ting Fu Yu to save the world , is the Shaolin Temple to the pinnacle of glory. Today, the Millennium Development of Shaolin Temple, itself is no longer a temple, but also represents Chinas Zen and martial arts brand. In modern society, the world is soon forgotten Shaolin, Shaolin Abbot Yongxin masters to force Hong Shaolin culture and martial arts, what is wrong? The turning point of modern Shaolin Temple brand building in 1987, 22 year old Shi Yongxin inadvertently become the youngest abbot of the monastery Chinese. With its foresight and sagacity, it began a brand new writing for Shaolin Temple brand. The development history of Shaolin Temple in the past 20 years is actually a history of brand management. First, the brand positioning of Shaolin Temple Yongxin Master said: Shaolin Temple is a religious subject, the sacred mission lies in the great truth, spread the Buddha found social enlightenment, salvation. Therefore, as long as the master Yongxin operating in violation of the Shaolin Temple brand positioning, brand management methods of the times are worth learning and praise. Shaolin Temple for personal improvement, for the external enlightenment of all living beings, contribute to society. The carrier is Zen and martial arts, put forward the two master Yongxin should be combined, namely martial arts and zen. Personal positioning Yongxin mast