外贸函电 建立业务关系 34概要1.ppt

Establishing Business Relations  An Overview Main points: It aims to contact a perspective trader by opening up channels available: 1)Advertisement from broadcast, TV, and internet 2)Marketing survey 3)The commercial Counselors office 4)The chambers of commerce at home at abroad Establishing Business Relations An Overview Methodology Convey positive message Structure 1)Thank you for your correspondent dated… 2)We have done something as you told us… 3)We wish further cooperation would go on… Establishing Business Relations  An Overview Key Terms deal with 经营 handle，deal in， trade in，be in the line (We express our desire to trade with you in this line ). fall within the scope of our business activities 属于我们的经营范围。同义：be within(lie within, come under ) the scope of our trade activities，be within(lie within, fall within) our business scope(sphere)，in line( Textiles are our line ) Enquiry An Overview Main Points General Enquiry requires general message, including a catalogue, a price list, a sample or sample brochure, etc. Specific Enquiry is in particular. The trade may ask for a catalogue, a price list, samples, etc. or ask for an offer Prompt and courteous reply is appreciated Enquiry An Overview Methodology Convey positive message Structure 1)Thank you for your correspondent dated… 2)We have done something as you told us… 3)We wish further cooperation would go on… Enquiry An Overview Key Terms standing 资信情况，信誉 standing cost 长期成本，standing order 长期订单， credit standing 信誉情况， financial (or: business, commercial)standing信用情况 enjoy great popularity 享有盛誉。同义： command a good market，sell fast(enjoy fast sales)，be most popular with，be universally acknowledged，be unanimously acclaimed by ready seller 畅销品。同义：quick seller，quick-selling product，a ready market 销路好 be value for money 货真价实。类似：worthy of money，good value for money， better value for money， more value for money， excellent value for money 外贸英文书信 Un