烧烤店策划规划方案.docx

烧烤店策划规划方案

目录

一、项目概述................................................3

1.1项目背景.............................................4

1.2项目目标.............................................4

1.3项目定位.............................................5

1.4项目特色.............................................6

二、市场分析................................................7

2.1市场需求.............................................9

2.2目标客户群..........................................10

2.3竞争对手分析........................................11

2.4市场趋势............................................13

三、店铺选址...............................................13

3.1选址原则............................................14

3.2选址流程............................................15

3.3选址预算............................................16

3.4选址确定............................................17

四、店面设计...............................................19

4.1店面风格............................................20

4.2店铺布局............................................21

4.3装修设计............................................23

4.4照明设计............................................24

五、菜品策划...............................................25

5.1菜品种类............................................26

5.2菜品特色............................................28

5.3菜品定价............................................29

5.4菜品推广............................................31

六、服务质量...............................................31

6.1服务理念............................................33

6.2服务流程............................................34

6.3服务培训............................................35

6.4服务质量管理........................................37

七、营销策略...............................................37

7.1会员制度............................................38

7.2促销活动............................................39

7.3广告宣传............................................40

7.4合作伙伴............................................41

八、成本