Trends’inthe’pharmaceutical’industry I3 HEALTH(趋势inthe pharmaceutical industry I3健康).pdf
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Trends in the pharmaceutical industry
Presentation to I3H ULB
Jan.16
1 Hystorical evolution of value added – Economic / market
Pharma companies had several periods and adapted the value creation model
The great success of blockbuster model delayed need for cost optimizations
n The global blockbuster market has historically experienced
high growth rates (1994-2000 CAGR: 23.6%). Such success
underpins the overall revenue performance of most of the
companies that currently market blockbusters. Blockbusters
offer higher returns than their lower value counterparts
Added relative to the substantial risks, time and costs involved in
Value product development and commercialization
n This boost in added value experienced by the
pharmaceutical industry is only a temporary effect; as the
blockbusters that have driven the value growth are heading
towards their end of patent protection, industry value will
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