商务秘书实务.pptx

Chapter 16Public RelationsContentsPart 1: IntroductionPart 2: Related Activities and TasksPart 3: The Goals of Positive Public Relations Part 4: Press ReleasesPart 5: Press ConferencesPart 6: ConclusionIntroduction Why is the secretary a public relations representative for the company? Definition PR has been defined as the intentional, planned and sustained efforts to establish and maintain goodwill and mutual understanding between a company and the public. What is PR composed of?PR has two levels of incorporation. It involves the company’s interactionwith the following:Broadly:EmployeesCustomers/clientsBusiness partnersCommunityMediaNarrowly:MediaPressTVRadio MagazinesRelated Activitiesand TasksRelated Activities and TasksWith employeesDiscussions and negotiations about _____ and working conditionsDiscussions about career structures,____ and trainingCommunications about __________ relationsremunerationpromotionmanagement-employeeRelated Activities and Tasks Advertising and presentation for ________ and servicesMaking and distributing ___________, handbills, brochures and posters__________ campaigns__________ services With customers/clientsproductsleafletsPromotionAfter-salesRelated Activities and TasksWith business partnersDiscussions about maintaining effective business relationshipsDiscussions about expanding current roles and business tiesRelated Activities and TasksSupplying leaflets, handbills, brochures and postersActivities in search of new working relationships With business partnersRelated Activities and TasksWith the communityContributions to the welfare of the communityContacts with dignitaries in local public administration organizations and other businessesRelated Activities and TasksWith the communitySponsorship for various activities and events of the communityOpen days and visits of the people in the community to the company’s premisesRelated Activities and TasksWith the mediaInterviews with reportersPreparation and issuance of press release