平面广告设计毕业论文[].doc
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XXXX 届 本 科生毕业论文 存档编号
X X 学 院
毕业论文(设 计)
论文(设计)题目: 浅谈平面广告的设计
系 别 美术学院
专 业 艺术设计
学 号
学 生 X X
指导教师 X X
2012年X月X日
目 录
一、引言············································4
二、内容摘要、关键词································4
三、正文············································5
第一章、平面广告的概念······························5
1、平面广告的基本概念···································5
第二章、软件的功能及应用····························6
1、PhotoshopCS软件环境··································6
2、PhotoshopCS功能······································7
3、Photoshop的工具应用··································8
第三章、点、线、面在平面广告中的应用················8
1、造型要素——点·······································9
2、造型要素——线·······································10
3、造型要素——面·······································11
第四章、平面广告“立体化”表现形式··················11
1、“立体化”表现形式产生的原因·························11
(1)寻求对传统平面广告的突破·································11
(2)审美需求·················································12
(3)科技的发展···············································12
2、“立体化”表现形式在平面广告中的应用·················12
(1)利用空间环境·············································12
(2)利用多媒体技术···········································13
(3)利用视错觉表现形式·······································13
四、创作心得·······································14
五、致谢···········································14
六、主要参考文献及附录·····························15
专业:艺术设计 学号:0000000 姓名:XX 指导老师:XX
引 言
随着时代的进步,科技和文化的发展,信息化社会及多元化时代的到来,平面广告设计随着时代的变迁而不断的革新。传统的平面广告正经受着前所未有的剧烈冲击和挑战。我们从事设计的人员不能固守原有的设计方法和表现形式,为了适应新的社会条件、新媒体技术的支持,我们必须对已有的设计方法和元素进行分析、类比,研究其发展趋势是十分必要的。综上所述,本文把众多方法表现形式置于平面广告设计中,着重对平面广告设计这些新的视觉表现形式及方法进行研究与探讨,为平面广告设计注入新的活力,丰富平面广告形态的表情。
【摘要】:广告在世界各国的产生和发展都有着共同的规律。它们都是随着商品的产生而产生,随着科技进步、社会发展而发展的。现代平面广告的特征是地
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