项目风险管理在卷烟产品开发中的应用.doc

卷烟产品开发中的项目风险管理 ［ ］卷烟产品税利在中国社会经济发展中所占比重越来越大，发挥着越来越大的作 用。卷烟作为个人嗜好消耗品，不断加快产品推出力度和增加产品技术含量，推进产品 的更新换代是不断扩大市场份额的必然要求。为实现生产与开发一体化，缩短新产品生 产周期，更快捷地实施大集团化战略做准备，国内外大公司看中中国内在市场和人才资 源，纷纷谋求合并或控股一些规模更小的公司。新产品从研宄到开发到生产和销售，是 一个充满风险的过程，这种风险既蕴含着可使企业发展和盈利以及获取技术优势与市场 优势的机会，但也存在着失败的风险。新产品的开发生产和销售存在技术风险、生产风 险和市场风险，一旦遇到风险失败则带给企业的损失是巨大的。新产品幵发失败的原因 是很多的。不论企业在开发新产品时面临何种困难和不利因素，企业必须不断推岀新产 品，这是企业生存和发展的唯一途径，是增强企业活力的重耍条件。 本文针对卷烟企业新产品开发的风险特征和风险因素，对风险的识别和风险的防范 进行了论述和探讨，为今后卷烟产品的开发项目管理提供一种简便而又有效的操作模式。 ［关键字］卷烟产品开发项目风险管理 CigaretteProduct DevelopmentProject Risk Management [Abstract] The growing share of social and economic development of cigarette products is playing more and more important role in China. As a personal hobby supplies，cigarette product is the inevitable requirement for expanding market share by accelerating product launch, increasing the technological content of products and promoting the upgrading of products. To achieve the integration of production and development, reduce the production cycle of new product development，prepare the large-group strategy，domestic and foreign big companies are seeking mergers or holding some of the smaller companies in domestic market and human resources. It is a risky process from product development research to new product sales, which implies in business development and profitability the opportunity to acquire technical and market advantages, as well as the risk of failure. There are many factors in new product development, production and sale, such as technical risk，production risk or market risk. When the process are in the event of failure, it can make huge losses to company. Also, the reasons in the failure of new product development are linking in many aspects. Regarding of the difficulty in developing new products and disadvantage, companies must continue to introduce new products and this is the only way of survival and development of enterprises which is the important condition for enhancing enterprise vitality. The thesis focuses and discuss