壳牌石油市场研究报告（英）.ppt

OIL BRAND AWARENESS (Q1a/b) IMPORTED/JV OIL BRAND AWARENESS - SPECIFIC MODEL- I (Q1a/b) IMPORTED/JV OIL BRAND AWARENESS - SPECIFIC MODEL-II (Q1a/b) OIL BRAND EVER USED IN PAST 12 MONTHS (Q1c) IMPORTED/JV BRAND EVER USED IN PAST 12 MONTHS - SPECIFIC MODEL (Q1c) OIL BRAND USED FOR LAST CHANGE (Q1d) OIL BRAND USED MOST OFTEN FOR OIL CHANGE - I (Q1e) OIL BRAND USED MOST OFTEN FOR OIL CHANGE - II (Q1e) WHETHER HAVE A PACK OF OIL FOR TOP-UP - I (Q1f) WHETHER HAVE A PACK OF OIL FOR TOP-UP - II (Q1f) WHETHER HAVE A PACK OF OIL FOR TOP-UP AND BRAND AVAILABLE FOR TOP-UP WHETHER HAVE A PACK OF OIL FOR TOP-UP - III (Q1f) BRAND AVAILABLE FOR TOP-UP - I (Q1g) BRAND AVAILABLE FOR TOP-UP - II (Q1g) LOCATION OF OIL CHANGE/PURCHASE - I (Q2a) LOCATION OF OIL CHANGE/PURCHASE - II (Q2a) OIL PURCHASING LOCATION - III (Q2a) LOCATION OF OIL CHANGE/PURCHASE - IV (Q2a) LOCATION OF CAR MAINTENANCE/REPAIR - I (Q2b) LOCATION OF CAR MAINTENANCE/REPAIR - II (Q2b) PACKAGE SIZE FOR REGULAR PURCHASING (Q3) USUAL EXPENDITURE ON ONE PACKAGE OF OIL - I (Q4) USUAL EXPENDITURE ON ONE PACKAGE OF OIL - II (Q4) FREQUENCY OF OIL CHANGE TIME - I (Q5) FREQUENCY OF OIL CHANGE TIME - II (Q5) FREQUENCY OF OIL CHANGE MILEAGE (Q6a) KEY REFERENCE FOR OIL CHANGE (Q6b) USE OIL FOR TOP-UP - I (Q6c) USE OIL FOR TOP-UP - II (Q6c) FREQUENCY FOR OIL TOP-UP (Q6d) FACTORS TO BE CONSIDERED IN SELECTING OIL BRAND (Q7a) MOST IMPORTANT CONSIDERATION FOR BRAND SELECTION (Q7b) FAVOURABILITY FOR THE NEW OIL CONCEPT (Q10) LIKES ABOUT NEW OIL CONCEPT (Q11a) DISLIKES ABOUT THE NEW OIL CONCEPT (Q11b) PERCEPTION OF THE NEW OIL COMPARED WITH THE BRAND USED MOST OFTEN (Q11c) IN WHICH WAY THE NEW OIL IS BETTER COMPARED WITH THE BRAND USED MOST OFTEN (Q11d) IN WHICH WAY THE NEW OIL IS SAME COMPARED WITH THE BRAND USED MOST OFTEN (Q11d) PREFERENCE RANKING OF THE BRAND NAME (Q12a) REASONS FOR GIVING HIGHEST RANKING (Q12b) REASONS FOR GIVING LOWEST RANKING (Q12c) FAVOURABILITY FOR THE NEW PACKAGE (Q13) LIKES ABOUT THE NEW PACKA