3~5岁城市儿童品牌认知的发展研究的开题报告.docx

3~5岁城市儿童品牌认知的发展研究的开题报告 Title: Study on the Development of Brand Recognition among Urban Children aged 3-5 Background: Brand recognition is an important aspect of consumer behavior, and its development starts at an early age. This is particularly relevant for urban children who are exposed to a wide range of brands and marketing messages from a very young age. Understanding the development of brand recognition in this demographic is critical for marketers and parents alike. This study aims to investigate the factors that contribute to the development of brand recognition among urban children aged 3-5 years. Objectives: 1. To identify the most influential factors that contribute to the development of brand recognition among children aged 3-5 years. 2. To examine the impact of advertising and media on brand recognition among this demographic. 3. To evaluate the role of family and peers in shaping brand recognition among children aged 3-5 years. Methodology: This study will employ a quantitative approach using a survey questionnaire. A sample of 100 urban children aged 3-5 years will be selected through non-probability sampling, and their parents will be asked to complete a survey questionnaire on their childs brand recognition. The questionnaire will be designed based on existing literature and will include questions on the childs familiarity with brands, their ability to recognize logos and characters, and the influence of different factors on their brand recognition. The data obtained will be analyzed using descriptive statistics, correlation analysis, and regression analysis to identify the key factors that contribute to the development of brand recognition. Expected Outcomes: The study is expected to provide insights into the development of brand recognition among urban children aged 3-5 years. Findings from the study will inform marketers and parents on the most effective strategies for promoting brand recognition among children. Additionally, the study will contr