哈尔滨市饼干制品市场调研.doc

黑龙江东方学院 本 科 生 毕 业 论 文（设 计） 哈尔滨市饼干制品市场调研 学生姓名： 李超莹 学 号： 054131308 专 业： 食品科学与工程 班 级： 2005-B 指导教师： 姜涛 学 部： 食品与环境工程 答辩日期： 2009年5月23日 哈尔滨市饼干制品市场调研 摘要中国饼干行业在行业分类上属于中国食品制造业中的焙烤食品行业中的一个分行业。目前，中国饼干人均年消费量为1千克左右。而发达国家饼干的人均年消费量为2535千克，中等发达国家也有1218千克，因此，中国的饼干市场潜力十分巨大。Harbin City biscuit products market research Abstract Chinese biscuit industry has classified a mark of industry in belonging to bakery product candy products industry in Chinese food manufacturing industry in industry. At present, the annual per capita Chinese biscuit amount of consumption is controlled by 1,000 grams. But annual per capita developed country biscuit amount of consumption is 25 ~ 35,000 grams, the medium-developed country also has 12 ~ 18,000 grams, therefore, the living standard rise , the Chinese biscuit market potential are very enormous with people. The main body of a book is passed to every important Harbin City supermarket, mini type studies, carries out grouping thereby as well as the biscuit products marketing kind that the warehouse buys surveying a questionnaires, and kind having summed up Harbin City biscuit products the characteristic, requires that big brands, know a consumer specifically for several by the fact that price analyses consumer purchase comparatively, a lot of biscuit products marketplaces, choose the commodity reason in kind, the type, habit, men and women according to the consumer excavate the potential market consumer coming proportion. Analytical ha City biscuit products marketplace overall condition, research and development current situation and developing trend having brought forward the various biscuit products new product. Unfinished products responds to product providing consumer with diversification in tactics, raises product quality unceasingly, develops the new product, molds the brand image and. Key word: Biscuit products; Market investigation and st