论电子商务对实体店的影响毕业论文.doc

论电商与实体 题 目： 论电子商务对实体店铺的影响  摘要 关键词： Abstract Challenges faced by todays commercial development are varied ,such as the impact on the physical store of e-commerce .E-commerce development is very fast, which has seized a share of the entire business world. The rapid development of e-commerce has brought great shocks to the development of the traditionally physical store , but also promotes the store transformation, triggering a revolution in marketing mode . But in the end how long and how far can e-commerce can go, what kind of relationship between e-commerce and physical stores should be , these are the issues we have to consider. E-commerce in China has developed over the years , which has gradually become mature and standardized, which also has a more elaborate division of labor .So the traditional business mode of operation has undergone a variety of tremendous changes, simultaneously with all aspects of corporate management undergoing a far-reaching and systematic impact , which also drives the global reallocation of strategic resources and competitive advantages . E-commerce gradually improves the supply chain status and gradually increases the strategic significance. E-commerce has changed the traditional business enterprise management mode , giving the content of the new era as well as a new challenge to stimulate the vitality of enterprises. But still cities rely on physical stores to a great extent, it would be a dark city without business. Commerce is the foundation of the cities, and retailing is the foundation of the commerce. The generation after 80s, 90s are gradually becoming the main consumers, whose consumption habits have greatly improved with demands shifting from the material level to the spiritual needs. This trend forces retail industry to change, which is also normal market rule. E-commerce itself has great potential to promote enterprise to break the shackles of the original business strategy, and thus speed up the improvement of o