用航天精神营销电动车(Marketing electric cars with space spirit).doc
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用航天精神营销电动车(Marketing electric cars with space spirit)
First, what is the spirit of space?
Despite the simple technical problems and political problems and not to talk, launch Shenzhou VI is actually a process of marketing, it is to show the world Chinas comprehensive strength and national image, let the world believe that China is fully capable of, have the confidence and courage to overcome the independent cutting-edge technology, occupy a space for one person in the field of high technology. According to media reports, in October 12, 2005 Chinas Shenzhou VI manned space flight is actually for our country to do a good marketing, Shenzhou VI during the world media highly pay close attention to the Shenzhou VI and draw substantially every act and every move version of publicity coverage of this remarkable feat, should in terms of the Shenzhou VI manned extraordinary significance.
At this point someone will say, what does it have to do with our electric car? I dont know if you have not noticed at that time in Jiuquan to launch a few slogans center the Shenzhou VI launcher, which reads: carefully organized, careful planning and implementation, this actually reflects the spirit of space, how about? Why should careful planning, careful organization, careful implementation? By elaborate organization, careful planning and implementation of Lenovo to todays electric vehicle marketing PDCA (planning, implementation, inspection and feedback), we can make the space spiritused electric vehicle marketing, here we have a talk on the application of marketing in the aerospace spirit, hope to inspire everyone to reach a consensus, since to play the role of.
Two, the spirit of space in the use of marketing electric cars
1, careful planning, quantify the details
It is said that Shenzhou six in the installation process, an important component has been installed errors, fortunately it was discovered in a timely manner, otherwise the consequences will be unimaginable. The same reason, we
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