关于中国酒店发展的论文.pdf

An Exploration of Service Quality Practices in the Chinese Hotel Industry A Comparison between CMHs and FMHs 1 1 2 Zheng Cui , Haoxiong Yang , Suyuan Zhang 1Department of Marketing, Beijing Technology and Business University (BTBU) 2China Center for Economic Research (CCER), Peking University (cuizheng@ ; yanghaoxiong@126.com; buszhangsy@) (FMHs) is better than Chinese managed hotels (CMHs). Abstract - China is a late starter in tourism. The Also, the overcapacity or oversupply is not able to explain government adopted “open door policy” in the late 1970s why more and more FMHs develop their business in and began welcoming international visitors. The world has Chinese marketing. For example, Ritz-Carlton, Marriott, witnessed a boom in tourism in China over the ensuing three ACCOR, Starwood, Hyatt and Shangri-la all announced decades. Along with the increase of visitors, the Chinese to expand their business in mainland of China. hotel industry developed with high speed to meet these demands. The Chinese hotel industry developed fast. Some existing research suggests that poor service However, from 1994 to present, the Chinese hotel industry quality is the reason