四大成功企业家分析.ppt

His remarkable second act began in 1996 when Apple, having lost its way, acquired NeXT, and Mr Jobs returned to put its technology at the heart of a new range of Apple products. And the rest is history: Apple launched the iMac, the iPod, the iPhone and the iPad, and (briefly) became the world’s most valuable listed company. He eschewed market researchers and focus groups, preferring to trust his own instincts when evaluating potential new products. His judgment proved uncannily accurate: by the end of his career the hits far outweighed the misses. Nobody?else in the computer industry, or any other industry for that matter, could put on a show like Steve Jobs. His product launches, at which he would stand alone on a black stage and conjure up a “magical” or “incredible” new electronic gadget in front of an awed crowd, were the performances of a master showman. He spent his life packaging that magic into elegantly designed, easy to use products. ? ? ? Fashion designer?Coco Chanel. Born on August 19, 1883, in Saumur, France. With her trademark suits and little black dresses, Coco Chanel created timeless designs that are still popular today. She herself became a much revered style icon known for her simple yet sophisticated outfits paired with great accessories, such as several strands of pearls. As Chanel once said,“luxury must be comfortable, otherwise it is not luxury.” ?In the 1920s, Chanel took her thriving business to new heights. She launched her first perfume, Chanel No. 5, which was the first to feature a designer’s name.????In 1925, she introduced the now legendary Chanel suit with collarless jacket and well-fitted skirt.? She helped women say good-bye to the days of corsets and other confining garments. ?At the age of 70, Chanel made a triumphant return to the fashion world. She first received scathing reviews from critics, but her feminine and eas