基于LBS的移动商务商业模式研究 毕业论文.docx

PAGE  毕 业 论 文 题 目： 基于LBS的移动商务商业模式研究 毕业设计（论文）原创性声明 本人郑重声明：所提交的毕业设计（论文），是本人在导师指导下，独立进行研究工作所取得的成果。除文中已注明引用的内容外，本毕业设计（论文）不包含任何其他个人或集体已经发表或撰写过的作品成果。对本研究做出过重要贡献的个人和集体，均已在文中以明确方式标明并表示了谢意。 论文作者签名 日期：  摘 要 随着我国移动互联网的迅速发展,移动智能终端的普及以及3G网络的应用，越来越多的商家青睐于利用LBS来拓展和提升自己的服务。LBS作为一种营销工具，对本地商户的的推广和营销意义深远,同时也能最大化的实现商户商业价值的增长。但是国内尚缺少被证明有效的商业模式。本文通过对LBS以及移动商务模式的相关概念进行阐述和分析,讨论LBS的移动商务特点及其应用,分析并且整合这些基于LBS移动商务模式的特征。发现现存的LBS产品以及商业模式中存在的不足,并给出解决的对策。最后结合国内LBS移动商务商业模式的发展趋势，分析提出国内LBS移动商务模式发展的关键就是做好本地化，即充分利用企业背后的本地资源和本地数据这一有利于LBS移动商务模式未来发展的合理性建议。 关键字：移动商务；商业模式；基于地理位置服务(LBS)  ABSTRACT With the rapid development of mobile Internet, the popularity of mobile intelligent terminals and 3G network applications, more and more businesses are popular in the use of LBS to expand and improve their services. As a marketing tool, LBS is far-reaching significance for local business promotion and marketing ,at the same time, it also can maximize the realization the business value growth of businesses. But the country is still lack of proven effective business model. This article wil be based on the LBS and mobile business models related concepts described and analyzed, discussed the characteristics and application of LBS mobile business, analysis and integration of these mobile business model based on the characteristics of LBS. Found that existing LBS products and business model deficiencies, and gives the countermeasures. Finally, combinesd with the business model of domestic LBS mobile business development trend , analysis of domestic LBS mobile business model proposed development is the key to good localization, that make full use of local resources behind the corporate and local data that is conducive to LBS mobile business model for the future development reasonable proposals. Keywords: mobile commerce; business model; Location-based services (LBS) 目 录  TOC \o 1-3 \h \z \u  HYPERL