正宗山里农村土特产创业谋划方案书.doc

“乡源味”正宗山里农村土特产 创业计划书 （2013年9月）  目录 导论...................................................................................................................................................2 一，名称拟定...............................................................................................................................3 1名称：乡源味............................................................................................................................3 2主标题..........................................................................................................................................3 3 主题..............................................................................................................................................3 4 LOGO释义 ...............................................................................................................................3 5 淘宝店铺和店面装修标牌.....................................................................................................3 6 宣传口号.....................................................................................................................................3 7 服务宗旨.....................................................................................................................................3 二，市场环境分析.......................................................................................................................4 1 社会环境现状............................................................................................................................4 2 食品市场现状............................................................................................................................4 3 政策环境分析.......................................................