中日美送礼文化.ppt

* * D C B A ? the position of whom something is given ? a good meaning ? related to the theme ? avoid taboos ? personal preference ? office ? private house ? business occasions: at the first meeting after a successful business negotiation ? special days: festivals or visits ? wrap the gifts ? explain main implication ?A nation like giving and receiving gifts best. ? Japanese prefer something without useful applications, 【没有实用性】so they can transmit them to someone else. ? Japanese pay close attention to gift packaging. ? Gifts should be covered by several layers of wrapping paper. ? Ribbon【缎带】is very important when wrapping gifts. Japanese regard that there is a soul in the knot【绳结】. ? The color of wrapping paper should avoid: purple and green. ? About the number of gifts even number 【偶数】 X odd number 【奇数】 √ ★ 9 is also avoided In Japanese, 9 is pronounced similar to “bitter”. 【9】→【苦】 ? Gifts are not opened in front of the giver. ? Japanese would prepare return presents. ? Flowers usually cannot be treated as gifts. 【梳子】→【苦死】 【荷花】→【丧花】 【獾狐狸】→【狡猾奸诈】 【菊花】→【皇室专用】 ? Gifts should have some practical use. ? Americans may give you a gift list tells you what they want. ? Remember to enclose receipt【购物小票】 to Americans so that they can exchange the goods if they don’t like. ? Gifts require fair treatment. ? Americans prefer odd number 【奇数】to even number 【偶数】. ? Americans are very particular about ornamental wrapping for gifts . ? Gifts are opened in front of the giver. ? Flowers, cards, books, fruits and wines can be regarded as gifts. * * *