建设更美好的新世界-CouncilonTallBuildingsandUrbanHabitat.PDF

/papers Title: A Cultural Brand’s Journey Toward Building A Better New World Author: David Wing Ip Ho, Head of Design, New World Development Company Limited ubjects: Architectural/ Design Building Case tudy Keywords: Design Process Development Façade Master Planning Megatall Mixed-Use Residential upertall Publication Date: 2016 Original Publication: Cities to Megacities: haping Dense Vertical Urbanism Paper Type: 1. Book chapter/ Part chapter 2. Journal paper 3. Conference proceeding 4. Unpublished conference paper 5. Magazine article 6. Unpublished © Council on Tall Buildings and Urban Habitat / David Wing Ip Ho A Cultural Brand’s Journey Toward Building A Better New World | 文化品牌的发展旅程：建设更美好的新世界 Abstract | 摘要 David Ho | 何荣业 Head of Design | 设计部总监 New World Development Company Limited (NWD) has been a listed property developer in Hong New World Development Kong for nearly half a century. With businesses encompassing property development, retail, Company Limited 新世界发展有限公司 hotels and serviced apartments, infrastructure, and services, spanning Hong Kong, Mainland China and Macau,