小饭童校园餐饮O2O平台项目商业计划书.doc
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中央民族大学国家大学生创业项目申报书
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中央民族大学国家大学生创业项目申报书
GCY Project Application of Minzu University of China
“小饭童”校园餐饮O2O平台
申报类型：
国家大学生创业实践计划
指导教师：
项目成员：
2015
目录
一、执行纲要·······························································5
1.1项目简介····························································5
1.2公司简介····························································5
1.3发展战略····························································6
1.4产品服务····························································6
1.5市场分析····························································6
1.5.1小炒类食堂在运营过程中存在的痛点
1.5.2需求分析·······················································7
二、公司介绍·······························································8
2.1公司名称与标志······················································8
2.2公司业务····························································8
2.2.1目标客户·······················································8
2.2.2经营内容·······················································8
2.2.3经营效果·······················································9
2.2.4经营宗旨·······················································9
2.2.5项目的价值·····················································9
2.3 公司发展战略·······················································9
2.3.1初期···························································9
2.3.2中期··························································10
2.3.3长期··························································10
三、市场分析···························································10
3.1 市场现状及预测····················································10
3.1.1北京高校小炒类食堂状况分析···································10
3.1.2北京高校市场需求现状及预测（以中央民族大学为例）··············13
3.2目标市场分析·······················································14
3.2.1目标市场确定·················································14
3.2.2市场细分·····················································15
3.2.3目标市场消费习惯分
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