研发项目管理讲师 胡立朋 新产品研发管理与产品管理（Research and Development Project Management Lecturer Hu Lipeng new product development management and product management）.doc

研发项目管理讲师 胡立朋 新产品研发管理与产品管理（Research and Development Project Management Lecturer Hu Lipeng new product development management and product management） Curriculum background The first shot aimed at the extensive cultivation era has passed, the current market environment requires enterprises to hit a moving target. How can product development be market-oriented? How to solve the problem of disconnection between R D and market? How to avoid the product development behind closed doors? How to speed up the rapid changes in market demand and rapid updating of technology, with fast, high quality, low local product launch capability, has become the key to determine whether the enterprise is successful or not. This course combines the existing enterprises in the product development of the source of problems in product planning and product development process problems are discussed, emphasizing not only to do things right, but also to do the right thing. In product planning, analysis of the company strategy to gradually decompose landing for the products of the company business plan through market analysis; in the product development process, emphatically analyzed how to ensure the efficiency and quality of product development through a structured process. Training income 1. Understand the best practices in the industrys R D management system; 2 、 master product planning process, methods and tools; 3. Learn the practice of advanced enterprises in marketing and product planning; 4. Master the integration of marketing and product planning processes and requirements management processes; 5, understand the product development process framework, grasp the content concept stage, and the market represents a role in product development responsibilities; share common in industry enterprise management optimization or business transformation in the problems and coping strategies. Course object CEO/, general manager of enterprise development, the company General Manager / Deputy General E