火锅店开业促销活动策划方案.docx
火锅店开业促销活动策划方案
目录
火锅店开业促销活动策划方案..............................3
活动内容与安排..........................................3
2.1开业仪式...............................................4
2.2优惠活动...............................................4
2.2.1优惠券发放...........................................6
2.2.2买一赠一.............................................7
2.2.3满减优惠.............................................8
2.2.4会员卡优惠...........................................9
2.3线上互动..............................................10
2.3.1微信公众号互动......................................11
2.3.2线上抽奖活动........................................12
2.3.3网络直播............................................13
2.4线下互动..............................................14
2.4.1现场表演............................................15
2.4.2美食体验............................................15
2.4.3现场游戏............................................17
宣传推广...............................................18
3.1宣传渠道..............................................19
3.1.1社交媒体............................................21
3.1.2传统媒体............................................22
3.1.3线下广告............................................23
3.2宣传内容..............................................24
3.2.1活动海报设计........................................25
3.2.2宣传文案撰写........................................26
3.2.3宣传视频制作........................................27
活动执行...............................................28
4.1人员安排..............................................29
4.1.1活动现场工作人员....................................30
4.1.2后勤保障人员........................................31
4.2物料准备..............................................32
4.2.1活动用品............................................33
4.2.2装饰布置............................................34
4.2.3食材准备............................................35
4.3活动现场管理..........................................36
4.3.1安全保障............................................37
4.3.2流程控制.......................