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火锅店开业促销活动策划方案.docx

发布:2025-01-05约3.01万字共55页下载文档
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火锅店开业促销活动策划方案

目录

火锅店开业促销活动策划方案..............................3

活动内容与安排..........................................3

2.1开业仪式...............................................4

2.2优惠活动...............................................4

2.2.1优惠券发放...........................................6

2.2.2买一赠一.............................................7

2.2.3满减优惠.............................................8

2.2.4会员卡优惠...........................................9

2.3线上互动..............................................10

2.3.1微信公众号互动......................................11

2.3.2线上抽奖活动........................................12

2.3.3网络直播............................................13

2.4线下互动..............................................14

2.4.1现场表演............................................15

2.4.2美食体验............................................15

2.4.3现场游戏............................................17

宣传推广...............................................18

3.1宣传渠道..............................................19

3.1.1社交媒体............................................21

3.1.2传统媒体............................................22

3.1.3线下广告............................................23

3.2宣传内容..............................................24

3.2.1活动海报设计........................................25

3.2.2宣传文案撰写........................................26

3.2.3宣传视频制作........................................27

活动执行...............................................28

4.1人员安排..............................................29

4.1.1活动现场工作人员....................................30

4.1.2后勤保障人员........................................31

4.2物料准备..............................................32

4.2.1活动用品............................................33

4.2.2装饰布置............................................34

4.2.3食材准备............................................35

4.3活动现场管理..........................................36

4.3.1安全保障............................................37

4.3.2流程控制.......................

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