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2017-2018内容管理与策略调查报告(英文版).pptx

发布:2019-12-24约1.26万字共15页下载文档
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2017CONTENTMANAGEMENTSTRATEGYSURVEYTABLE OF CONTENTS? Introduction.........................................................................................................3? Key Takeaways...................................................................................................4? Survey Methodology/Demographics.........................................................5? Content Marketing Usage...............................................................................6? Content Strategy...............................................................................................7? Content Management......................................................................................9? Digital Content Management Technologies .......................................... 12? Content Management Educational Needs.............................................14? About................................................................................................................... 152INTRODUCTIONThere is a huge opportunity for marketers to get more from the content they’re developing.That’s the conclusion the Content Marketing Institute (CMI) research team came to afterconducting its first-ever content management and strategy survey.Our team surveyed 411 marketers from the CMI audience to learn how they manage contentwithin their organizations. We wanted to know:How many view content as an asset;How many have a documented strategy for managing content as an asset;What structures they have in place to manage content;Whether they have the right technologies to manage content;Whethertheycandistributeandrepurposecontentwithoutagreatdealofhumanintervention;nnnnn andmore.Read on to see the results. While numerous marketers are already strategically managingcontent, many appear to be in the early phases, as the survey findings demonstrate. This is aprime time to learn how to extract maximum value out of your content. Resources such as theIntelligent Content Conference c
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