全文可编辑worldreportmarket-韩国移动运营商用户分析报告：kt M-外文版培训课件2024.7，联通，电信.ppt

CONSUMERSBRANDS

Mobilecarriers:ktMmobilecustomersinKorea

ConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofktMmobilecustomersinKorea:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkktMmobilecustomersinKorea(’’brandusers’’)againstKoreansmartphoneusersingeneral(’’categoryusers’’),andtheoverallKoreanconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingKorea)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Withausershareof19%,ktMmobileisoneofthetop3mobilecarriersinKorea

Managementsummary:brandusageandcompetition

Top8mostusedmobilecarriersinKorea

SKTelecom

39%

KT

26%

ktMmobile

LGUplu19%

18%HelloMobile

freeT

SK7mobile

T2%

2%

1%4

Notes:Whichofthesemobilecarriersistheproviderofyourprimarilyusedsmartphone/mobilephone?;SinglePick;Base:n=1,992smartphoneusers

Sources:

ConsumerIn