工商管理双学位论文_0.doc

工商管理双学位论文 中文题目:深圳市卜蜂莲花超市生鲜经营状况的研究 外文题目:STUDY ON THE OPERATING CONDITIONS OF LOTUS SUPERMARKET IN SHEN ZHEN CITY 毕业设计（论文）共 14 页（其中：外文文献及译文完成日期 2013年4月 0页） 图纸共0张 答辩日期 2013年5月 摘要 关键词：卜蜂莲花超市；生鲜；现状；对策 Abstract This paper analyses the management status of Lotus supermarket and the reasons were, according to the supermarket management situation, starting from the supermarket itself, the thinking and exploration of methods to improve the overall level of the lotus supermarket management, and proposed the corresponding development strategy: strengthening the cultivation of upstream products supply market, strengthening the construction of distribution system of modern logistics of fresh, and actively explore the methods to reduce the loss of the supermarket, strengthen the training job functions of fresh personnel, improve the management ability. quot;Fresh in your lifequot; was opened yesterday in Shanghai Xingang Road, CP lotus flower shop signs, these six words also reflect the business strategy of lotus adjustment. Said the lotus, the store is the first Chinese community shops, its combination of Zhengda Museum of life and development, and make adjustments in the commodity category layout and so on, the community store model will be the direction of development of lotus in china. Key Words: Lotus supermarket fresh; present situation; countermeasures 目录 1绪论 ···················································································································· 1 1.1研究背景 ········································································································ 1 1.2国内外研究现状 ····························································································· 2 1.2.1美国连锁超市蔬菜水果的经营状况分析 ·················································· 2 1.2.2我国连锁超市生鲜食品经营状况 ······························································ 2 1.2.3小结 ··································································································