房地产企业借娱乐营销企业培训突围市场（Real estate enterprises training breakout market through entertainment marketing enterprises）.doc

房地产企业借娱乐营销企业培训突围市场（Real estate enterprises training breakout market through entertainment marketing enterprises） While many housing companies are becoming worried about the falling property market, more and more developers are demonstrating the vitality and confidence of the market through entertainment marketing. In the pursuit of entertainment, a marketing battle between brand and entertainment has been quietly launched: China resources jinyuwan? After the unprecedented vicomte - 2011, the small wild lisa chengdu concert, made the palace musician small wild liza to go to rong for the first time; Cofco [profile update]? On the night of the 1st / 2nd century concert of yueling bay, the legend of goshen will be staged again. There are also cofco real estate in the list of the sponsors of musics love song 2100 chengdu concerts. In poly [introduction to the latest dynamic] 198 park held the third wave festival Chen, xu wei, Chen chusheng, yida huang, essay and singer and band combination will again to chengdu inject unabashed music vitality; [update price model review in jiale international city] at chengdu auto festival pan wilber, zhang xinzhe, evonne, show, stefanie sun, love is over in the Tanabata night for chengdu people singing the most beautiful love song... Tan xiaofang, a well-known marketing expert, said that people are buying houses now, not just for material consumption but also for mental consumption. This spiritual consumption is virtual and embodied as an emotional exchange. But unfortunately, there are a lot of real estate enterprises did not realize that, when the real estate products competition, price competition to a certain extent, under the strong pressure, real estate marketing will need to seek new breakthroughs, and entertainment marketing just meet the demand of the enterprise. Entertainment is to establish and communicate a relationship with a particular object. The stronger the connection, the greater the achievement! In todays business cul