麦肯锡标杆企业研究.ppt

Brown Goods and PC Competitor Analysis: Toshiba SAMSUNG ELECTRONICS CHINA (SEC China) OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK BACKGROUND INFORMATION BACKGROUND INFORMATION – TOSHIBA BACKGROUND INFORMATION – DALIAN TOSHIBA TELEVISION, LTD TOSHIBA’S CORPORATE MANAGEMENT TEAM HISTORY OF TOSHIBA TOSHIBA’S DEVELOPMENT WENT THROUGH THREE STAGES DEVELOPMENT OF DALIAN TOSHIBA’S TV BUSINESS IN CHINA TOSHIBA WILL FURTHER INVEST IN IT INDUSTRY IN CHINA TOSHIBA IS THE LEADING PLAYER IN NOTEBOOK MARKET BOTH IN CHINA AND GLOBALLY STRATEGY TOSHIBA’S MISSION AND VISION THREE STRATEGIES PROPEL TOSHIBA TO BECOME A GLOBAL HI-TECH LEADER IN THE NEW MELLIMUM ASSESSMENT OF TOSHIBAS CURRENT STRATEGIC POSITION – SWOT THERE ARE TWO SUCCESSFUL MODELS IN THE CHINA CTV MARKET, DALIAN TOSHIBA FOLLOWS THE SONY MODEL TOSHIBA SHIFTS ITS STRATEGIC FOCUS TO APPLICATION SOLUTION AND CUSTOMER SERVICE IN CHINA NOTEBOOK MARKET PRODUCT/MARKET TOSHIBA’S GLOBAL NET SALES BY BUSINESS SEGMENT DALIAN TOSHIBAs KEY TV PRODUCT OFFERINGS DALIAN TOSHIBA’S MARKET POSITION IN CHINA’S CONVENTIONAL CRT TV MARKET: NO. 5 MARKET SHARE LEADER DALIAN TOSHIBA’S MARKET POSITION IN CHINA’S PJTV MARKET: NO. 1 MARKET SHARE LEADER PJTV PLAYERS’ STRENGTHS AND WEAKNESSES TOSHIBA HAS A FULL-LINE PROUCT OFFERING IN NOTEBOOK, COVERING LOW-END TO PREMIUM SEGMENT TOSHIBA IS STRONG IN EDUCATION, LARGE AND MEDIUM BUSINESS, BUT PARTICULARLY WEAK IN GOVERNMENT TOSHIBA IS GENERALLY A MEDIUM TO HIGH-END PLAYER, PARTICULARLY STRONG IN USD 2.5-3.5K PRICE BRAND VALUE CHAIN STRATEGY TOSHIBA CHINA TV BUSINESS HAS A PRODUCT LINE ORIENTED VALUE DELIVERY SYSTEM DALIAN TOSHIBA’S TV DISTRIBUTION CHANNEL TOSHIBA ADOPTS THE NATIONAL CHIEF-DISTRIBUTOR PRACTICE IN NOTEBOOK BUSNIESS IN CHINA TOSHIBA HAS POSITIONED CHINA AS A KEY RD BASE TOSHIBA HAS OUTSOURCED THE MAJOR PART OF NOTEBOOK MANU-FACTURING AND ITS DISTRIBUTOR IS CAPABLE OF CUSTOMIZATION IN CONFIGURATION UNDER STRONG COST PRESSURE, DIGITAL CHINA AND TOSHIBA ARE PUSHING TOWARDS MORE FLAT