互联网与商业模式创新.pdf

课程大纲 互联网与商业模式创新 课程编号 授课对象：本科生 学 分：3 任课教师：邱凌云 课程类型：选修 开课学期：2015 年春 先修课程： 任课教师简历（500 字左右）： 邱凌云，现任北京大学光华管理学院管理科学与信息系统系副教授。主讲 “电子商 务与网络营销”、 “E-Business”等 MBA 课程，研究专长为电子商务、网络消费 者行为、人机交互设计、决策支持系统等。他曾在 Journal of Management Information Systems、 Decision Support Systems、International Journal of Human-Computer studies 、 ACM Transaction on Computer-Human Interaction、《清华大学学报》、《营销科学学报》、《信息系统学报》等国内外知名 学术期刊上发表多篇论文。他现在还担任北京大学光华管理学院创新创业中心副主 任、北京大学商务智能研究中心副主任。 任课教师联系方式： 办公电话 电子邮箱：qiu@gsm.pku.edu.cn 助教姓名及联系方式： 辅导、答疑时间： 通过电子邮件或电话预约 一、项目培养目标 Learning Goal 1: Graduates will possess a solid understanding of business and management and will be able to translate this knowledge into practice. 1.1 Objective 1 Our students will have a good command of fundamental theories and knowledge. 1.2 Objective 2 Our students will have a good command of analytical methods and decision-making tools. 1.3 Objective 3 Our students will be able to apply theories and methodologies in key business functions. Learning Goal 2: Our students will be able to think critically. 2.1 Objective 1 Our students will be able to identify and summarize problems 2.2 Objective 2 Our students will be able to collect data and analyze problems in a critical manner 2.3 Objective 3 Our students will be able to put forward effective solutions to business problems Learning Goal 3: Our students will have a sense of social responsibility. 3.1 Objective 1 Our students will be aware of the importance of ethics. 3.2 Objective 2 Our students will be able to provide solutions that take account of cont