大规模运动让社会个人参与其中旨在促使集体采取行动实现特定发展目标来源儿童the concept of social mobilisation动员概念.pptx

SOCIALMOBILISATION

WHATISSOCIALMOBILISATION?Abroadscalemovementtoengagetheparticipationofallsocietalandpersonalinfluenceswiththeaimofpromptingindividualandcollectiveactiontowardstheachievementofaspecificdevelopmentgoal(source:UNICEF).Aplanneddecentralizedprocessofbringingtogetherallfeasibleandpracticalintersectoralallies*toraiseawarenessofanddemandforaparticularprogramme,toassistinthedeliveryofresourcesandservicesandtostrengthencommunityparticipationforsustainabilityandselfreliance.*Alliesincludeallrelevantsegmentsofsociety:decisionandpolicymakers,opinionleaders,NGOssuchasprofessionalandreligiousgroups,themedia,theprivatesector,communitiesandindividuals.

OBJECTIVESToconvertknowledgeintodemonstrableactionTogeneratepublicwillbyactivelysecuringbroadconsensusandsocialcommitmentwithincivilsocietyTofacilitatechangefordevelopmentthrougharangeofplayersengagedininterrelatedandcomplementaryefforts,takingintoaccountthefeltneedsofthepeople,embracingthecriticalprincipleofcommunityinvolvement,andseekingtoempowerindividualsandgroupsforaction.Socialmobilisationintotalaimsatacontinuumofactivitiesinabroadstrategicframework.Integratedwithothercommunicationapproaches,ithasbeenakeyfeatureinnumerouscommunicationeffortsworldwide.Socialmobilisationcallsforajourneyamongpartnersandresultsinthesuccessfultransformationofdevelopmentgoalsintosocietalaction.Itrecognisesthatsustainablesocialandbehaviouralchangerequiresmanylevelsofinvolvement:isolatedeffortscannothavethesameeffectascollectiveones.

KEYSTRATEGIESTheprocess-includingmobilisingthenecessaryresources,disseminatinginformationtailoredtotargetedaudiences,generatingintersectoralsupportandfosteringcross-professionalalliances-passesdialogue,negotiation,consensusandpartners