运营活动策划实施方案.doc

. . . . 运营活动策划方案 　　篇一:运营活动策划案模板______运营活动策划案淘宝商城产品技术部-商品运营部20XX年7月28日罗成目录一、二、活动Slogen................................................................................................................4 活动主要目标用户....................................................................................................41.用户素描........................................................................................................................4 2.投放总体touch 用户...................................................................................................4 3.所需资源........................................................................................................................4 A.时间描述........................................................................................................................4 B.布点资源.......................................................................................................................4 C.市场费用........................................................................................................................4 D.协助团队........................................................................................................................5 三、活动流程及规则........................................................................................................51.活动流程Step by Step描述.........................................................................................5 A.总流程图........................................................................................................................5 B.Step 详解......................................................................................................................5 C.活动规则分解................................................................................................................5 四、五、奖品及红包分类........................................................................................................5渠道投放...........................................