Unit1新职业英语市场营销英语_Unit1_Market_Survey_and_analysis.ppt

- * - * Reading B: Task 3 市场分析有两种不同的表现形式。第一种形式是投资者用以进行市场研究，确定市场走势，以做投资决策的方法。第二种形式是营销商分析目标客户市场并确定增加销售额、提高收益率的最佳方案的范围。 - * - * Writing The bar chart indicates that different channels for Chinese people to get to know cosmetics. As can be seen from the chart, 84% respondents get to know cosmetics from ads on TV, Internet, newspaper and magazines. This reveals that ads are still the most effective way to promote products. While the traditional media, namely, print media and audiovisual media, have remained a big part in people’s daily life, the Internet is becoming a major channel people get to know new products. In addition, word of mouth is also a great marketing tool. In brief, advertising still plays a very important role in product promotion, thus manufacturers should focus on both the traditional and new media to advertise their products. - * - * Project This project enables Ss to go through the whole process of market research. In order to complete it successfully, Ss should use the knowledge and skills they’ve learned from previous activities. The task requires them to gather information on a certain product they would like to analyze. They need to carry out a market research by handing out questionnaires to their classmates. With a full analysis of customer needs, Ss can summarize the survey results and form a complete idea of their product by writing an analysis report on it. - * - * Vocabulary and Structure Vocabulary: Task 4 Vocabulary: Task 3 Vocabulary: Task 2 Vocabulary: Task 1 - * - * Vocabulary Structure: Task 1 1. outlet 2. enormous 3. well-heeled 4. resort 5. luxury 6. guarantee 7. rival 8. segment 9. tier 10. retail - * - * Vocabulary Structure: Task 2 typically digital designation confidentiality respondents provincial disposable guaranteed revelations evaluation - * - * Vocabulary Structure: Task 3 wrap up well-heeled locale ranging from account for enormous rival segment On average in terms of - * -