如何制定经营战略外文中英文翻译.doc

如何制定经营战略外文翻译 How to develop the business strategy Material Source: RD Management36,7,2006Author: Rebecca A. Morgan Grasp the future, the company is the essence of business strategy, however, due to the uncertainty of the future, it gives the company, not only have the opportunity and also usually accompanied by risk and threats, this request for strategic management. According to the general definition, operation strategy is enterprise for survival development in overall design. Overall, a long-term strategy has the characteristics of, competitive and guiding the decision object, so it is complex, in the face of the problem often is the sudden and hard to predict, and decision-making is correct or not and related to enterprises global and outlook, so, in making the process must use of scientific methods and steps The building of enterprise manages strategic elements generally includes four aspects: 1 products and business fields It is to illustrate that the companys mission belong to what kind of specific industries and seeking new opportunities of the field. In particular, the process of establishing often need to use chat elements are described. Because the definition of big business is too wide, management content too wide to report operating strategy, cant clearly define enterprise business lines. And big industry refers to propose the same characteristics in the product and markets, mission, and technology of small industries. Such as wahaha area is the drinks and health food industry chat. Business field narrowly wide, are hard to the development of the enterprise 2 enterprise growth direction It is explain enterprises as the market portfolio from existing products to future products and the market portfolio transfer direction. If the market penetration strategy is through current products and the market portfolio increased market share of the growth of says direction; Market development strategy for the enterprise existing products is lookin