海报设计毕业文.doc

生命之殇 专业：班级：2012级2班姓名： 目 录 引言 5 1关于公益广告招贴 2 “生命之殇”公益广告招贴设计理念 8 2.1公益广告招贴目标受众 8 2.2公益广告招贴 8 3“生命之殇”公益广告招贴设计构思与设计方案 10 3.1 风格与创意 10 3.2 图形化语言 10 3.3 文字与编排 11 3.4 色彩与色调 11 4 公益广告招贴未来的发展趋势 13 结论 14 致谢 15 参考文献 16 附录 17 摘 要 “吃野味”， 动物保护将重点针对吃“龙虎斗”、吃鱼翅、吃熊掌和鸟类捕杀进行针对性的创作。环境保护将对工业废气排放、汽车尾气排放、过度用电、垃圾焚烧进行重点创作。投放地点将选在地铁通道口、广场、商场等人口密集地点。公益广告招贴设计采用了简约风格设计，视觉同构和正负形的创作手法。背景与主体色彩对比强烈形成强烈的视觉冲击力，单一协调的文字排版节省目标受众的视觉选择的时间，在第一时间吸引目标受众的视线，简约的主体图形设计让目标受众一目了然。设计素材均来源于生活，这样更容易打动目标受众的内心深处，使其进行自身和社会的反思，提升目标受众的社会责任感，唤醒受众的良知。本文将从公益广告招贴目标受众、投放环境进行分析，阐述简约风格和视觉同构、正负形、重像构成的创作手法在公益广告招贴设计中的运用。 关键词： ； ； ；Abstract With the implement of reform and opening up in China, some citizens who get richer begin to eat wild animals, which becomes one of the threats to the endangered species of wild animals. Meanwhile, as economy develops, the emission of waste gas is released excessively, which leads to heavy air pollution. Furthermore, the number of private cars has been increasing in recent years. Accordingly, a large amount of vehicle exhaust aggravates air pollution as well. Considering all those factors, it’s necessary to make some public service advertising posters in order to arouse public awareness and take social responsibility and to promote a more harmonious society. Animal protection will create with the target of eating leopard cat and poisonous snake, shark’s fin and bear’s -paws as well as catching and killing birds. The creation of animal protection w