位置服务趋势.pdf

The Trends of Mobile LBS In-Stat China Frances Guan September 2008 www. InS Agenda Mobile LBS Overview Consumer Attitude Considerations 2 Location Determine Technologies ? Satellite-based LDT - GPS ? Cellular-based LDT - Cell ID ? Mixed LDT- AGPS GPS A-GPS Cell ID Degree of Accuracy 5-50m 5-50m 100-3,000m Time of Location Positioning 1m 5-10s 5-10s Rely on Cellular Network No Network assisted Yes Upgrade Requirement for Network No Yes No Applied Evironment Outdoors Indoors and Outdoors Indoors and Outdoors Automative LBS, Applied Market Mobile LBS Mobile LBS Mobile LBS Handset Enable Yes Yes No Source: In-Stat, 09/07 A-GPS offers an opportunity for operators Handset vendor is a driver for GPS 3 Current Applications and Trends Navigation Local Search ? Navigation is considered as one of the most profitable ? Navigation is considered as one of the most profitable mobile LBS application in China and has engaged man