清华大学创业管理课程课件03.pdf

Idea Generation and Opportunity It’s Simple 创业想法 商业计划 融资 开创公司 Work Hard and Pray Hard! Idea Generation or “How do I get a good idea to start a company … and how much does it really matter?” •  watch the IDEO video Deep Dive How Do We Generate New Ideas? •  Brainstorming •  Open Environment – Flat Flexible • Medium Sized Group (3-6) • But Still Important to Have a Process • IDEO is a Master at This … IDEO’s Process •  Time bracketed • Stages • Facilitator • Brainstormers • At Some Point, Adult Supervision • Prototyping • Fail Often so We Can Succeed Sooner • Funnel IDEO’s Culture •  Failure and Trust • Sharing and Respecting • Simple Rules Ø  Enlightened trial and error Ø  4Fail often to succeed sooner Ø  4prototype IDEO’s Rules in Brainstorming •  One conversation at a time • Stay focused on topic • Encourage wild ideas • Build on the ideas of others • Defer judgment Rules of IdeaStorm 1.Withhold judgment of ideas 2. Encourage wild and exaggerated ideas 3. Quantity counts, NOT quality 4. Build on the ideas of others 5. Every person and every idea has equal worth Exercise Now ( “Ideastorm”) •  Now going to form teams based on them • No more than 8 per team • Everyone should be involved but you need to appoint a facilitator immediately for the group • Facilitator should set up a schedule, rules and a process4 Ø  Suggest you discuss topic for 5 minutes 4 Ø  Generate lots of ideas for 25 minutes 4 • Remember the the IDEO lessons 创业机会 1. 创业机会：来自变化 真正有价值的创业机会来自于这样的外 部变化： •  使以前不能做的事情成为可能 •  使以前能做的事情更加有效 变化分析的钻石模型 •  市场需求 •  产业结构