2013 10 flurry insights korea report 智能设备饱和 韩国市场 app应用 by flurry.pdf

1 / 7 FLURRY INSIGHTS OCTOBER 2013 THE SOUTH KOREA REPO RT DEVICE AND APP TRENDS IN THE FIRST SATURATED DEVICE MARKET In August of this year Flurry Analytics measured 33,527,534 active smartphones and tablets in South Korea. While that was only 2.8% of the entire worldwide connected device installed base Flurry measures, South Korea is an important market for connected devices for several reasons. First, it is the first connected device market in the world to approach saturation. Second, it is Samsung’s home market, and largely as a consequence of that, more of the devices in use there are manufactured by domestic firms than is the case for any other country. Finally, it is home to more phablet fans than anywhere else. First Saturated Device Market Worldwide the installed base of connected devices measured by Flurry grew by 81% between August of 2012 and August of 2013, whereas growth for South Korea during the same time period was only 17%. It was a different story just a couple of years ago. During late 2011 and early 2012, the South Korean connected device market grew more rapidly than the worldwide market, as shown by the divergence of the black line from the red in the chart below. This was the period during which Samsung introduced the Galaxy Note. It was the first successful ‘phablet’, enabling Samsung to capture two-thirds of the South Korean mobile phone market, and dri