代号：1361国家开放大学2015年1月份开放本科期末考试试题及答案_国际商务交际.pdf

试卷代号:1361 国家开放大学(中央广播电视大学)2014 年秋季学期开放本科期未考试 国际商务交际试题 2015 年 1 月 注意事项 一、将你的学号、姓名及分校(工作站)名称填写在答题纸的规定 栏内。考试结束后，把试卷和答题纸放在桌子上。试卷和答题纸均不 得带出考场。监考人收完考卷和答题纸后才可离开考场。 二、仔细读懂题目的说明，并按题目要求和答题示例答题。答案一 定要写在答题纸的指定位置上，写在试卷上的答案无效。 三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。 1619 Part One Reading (20 points) Remember e-learning ? In 2003 both the limits and potential of the internet for business education are becoming clearer. Many people do indeed want to sit down at their computers and take courses at their leisure; but they also want to see their teachers in the flesh. The market for online-only programmes is shaky at best. The more prestigious schools have had a hard time making them work: their reputations are not on the whole enough to overcome qualms about distance learning. When Unext , based in Deerfield , Illinois , founded the online-only Cardean University in 2000 , it recruited professors from the University of Chicago , Stanford University , and the London School of Economics (LSE) to develop course materials , but it has fewer than 500 students enrolled in its MBA programme. (By contrast , the University of Phoenix and Heriot-Watt University , each have more than 10 ,000 enrolled MBA students. ) Eduventures , a research and consulting firm that specialises in education , estimates that 350 ,000 students 一 only 2% of all students in college or above in the United States - are enrolled in online-only programmes. Several ventures by top institutions have failed altogether. NYU Online , which offered versions of New York University courses , s