老生常谈以客户为导向（Customer oriented）.doc

老生常谈以客户为导向（Customer oriented） DELLs service personnel can advise and assist customers to decide the most consistent with that required by the system; DELLs service personnel to confirm the order and the credit status of customers; DELL factory received orders, production starts in a few hours, each computer is assembled according to customer demand, and through the strict test of hardware and software in one day; after the final inspection, DELL will be computer container shipped to distribution centers, and display previously assembled by other suppliers joined together after delivery; starting from this point, consumers can directly contact with the DELL 24 hour customer service service support network. The company will also provide warranty services up to 5 years in accordance with the guarantee of customer orders. Production and marketing methods like this, now more than DELL, Lexus, Airline (Southwest), Nike, DHL and other companies are more or less tasted the sweet taste. Here, we once again see the customer oriented production and management significance. Not difficult to understand, selling products or selling services, any enterprise can not avoid the market, and the market is forcing us to attach importance to customer demand. Furthermore, enterprises need to survive, while revenues and profits are important, but if they are to be competitive in the market, they must also find other key indicators of how to measure success. Among these indicators, customer satisfaction is undoubtedly the most important, and the final result is accompanied by customer loyalty. No clients pay it to one. Here, Disney is a very smart enterprise. Hundreds of thousands of letters from customers every year, a handful of letters mentioned that their children have a rare chance to meet a Disney cartoon character or take a picture with Mickey. Although it is only a minority opinion, the top executives in Disney think highly of it as something that needs to be improved. The problem n