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高考英语一轮高考题组训练专题十四　猜测词义题.docx

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专题十四猜测词义题

Passage1(2014北京,D)

StoreScent(香味)

Whatisthefirstthingyounoticewhenyouwalkintoashop?Theproductsdisplayed(展示)attheentrance?Orthesoftbackgroundmusic?

Buthaveyouevernoticedthesmell?Unlessitisbad,theanswerislikelytobeno.Butwhileashop’sscentmaynotbeoutstandingparedwithsightsandsounds,itiscertainlythere.Anditisprovingtobeanincreasinglypowerfultoolinencouragingpeopletopurchase.

Abrandstorehasbeefamousforitsdistinctivescentwhichfloatsthroughthefairlydarkhallandouttotheentrance,viascentmachines.Asmellmaybeattractivebutitmaynotjustbeusedforfresheningair.Onesportsgoodspanyoncereportedthatwhenitfirstintroducedscentintoitsstores,customers’intentiontopurchaseincreasedby80percent.

WhenitestothebestshoppingstreetsinParis,scentisjustasimportanttoabrand’ssuccessasthequalityofitswindowdisplaysandgoodsonsale.Thatismainlybecauseshoppingisaverydifferentexperiencetowhatitusedtobe.

Someyearsago,thefocusforbrandnameshoppingwasonafewpeoplewithsalesassistants’disprovingattitudeanddon’ttouchwhatyoucan’tafforddisplays.Nowtheriseofelectronicmerce(emerce)hasopenedupfamousbrandstoawideraudience.Butwhileeshopscanusesightsandsounds,onlybricksandmortarstores(实体店)canofferafullexperiencefromtheminutecustomersstepthroughthedoortothemomenttheyleave.Anotherbrandstoreseekstobemuchmorethanashop,butratheradestination.Andscentisjustonewaytoachievethis.

Now,afamousstoreusesplexmanmadesmelltomakesurethatthesoftscentofbabypowderfloatsthroughthekiddepartment,andcoconut(椰子)scentintheswimsuitsection.Adepartmentstorehasevenopenedanewlab,invitingcustomersonajourneyintothestore’swindowstosmellbooks,potsanddrawers,insearchoftheirperfectscent.

1.Accordingtothepassage,whatisanincreasinglypowerfultoolinthes

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