一品整合涂料营销新思维（One product integration new thinking of coatings marketing）.doc

一品整合涂料营销新思维（One product integration new thinking of coatings marketing） Coating industry is a special industry, and home appliances, food, clothing and so on are different, paint is indirectly exported to consumers of products, so many factors. After the study found that the successful enterprises, has become the industry leader and famous brand, I think they have a very prominent characteristics, is cannot do without a marketing, 1 in ancient times in the prime minister., leading to the pack, pointing jiangshan. Here, that is, around the goods marketing, we can achieve one person, ten thousand people above brand foundation. Varieties (people, no I have): the more types of products, you can adapt to the more diverse consumer classes. But not more kinds of products can take advantage of, here is not advocating enterprise product variety and complete, to meet the personalized needs of customers according to the various market segments to develop more than the competition performance of different products, some products to do I have no advantage, now alone. Nippon Paint products and wide coverage, probably second to none. Name (I have a special person): the name of the product is out of the ordinary, whether catchy, whether easy to read, whether it is an important factor in The imprint is engraved on my heart., a good brand, so it is not a product can have the market. Once the name is taken, do not change easily. You must register immediately to prevent counterfeiting and protect yourself. Paint industry now imitation name is very serious, more than 10000 brands so that consumers can not tell who is good, who is bad, in any case can grab a place, blindly launched. Only one person had a paint factory due to copy a famous brand name to consulting solutions, the author proposed immediately disappeared as well, but he does not listen, results in several markets are fake letter of goods, so that dealers suffered huge losses. Since you want to do business, you must have a pe