comScore：2015年亚太地区电子商务调查报告.pdf

e-Commerce: No Longer a Fringe Activity in Asia The American Chamber of Commerce in Japan 28 November 2014 Joe Nguyen, Senior Vice President, Asia Pacific, comScore, Inc. @jnguyen jnguyen@ For info about the proprietary technology used in comScore products, refer to /About_comScore/Patents Agenda • The comScore Story • What Do We Mean By e-Commerce • State of APAC Online e-Commerce • State of Online Payments in APAC • State of U.S. Online e-Commerce © comScore, Inc. Proprietary.© comScore, Inc. Proprietary. 2 The comScore Story © comScore, Inc. Proprietary.© comScore, Inc. Proprietary. 3 Overview NASDAQ SCOR Clients 2,100+ worldwide Employees 1,200+ Headquarters Reston, Virginia, USA Global Coverage Measurement from 172 countries; 43 markets reported Local Presence 30+ locations in 20+ countries Big Data Well over 1.5 trillion digital interactions captured monthly © comScore, Inc. Proprietary. V0113 4 comScore is a Global Leader in Digital Media Analytics Audience Advertising Enterprise Analytics