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商务英语写作教程 第四版 课件 5 Offers and Counter proposals.pptx

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Chapter5OffersandCounterproposals

OfferlettersAsatisfactoryofferisonelikethefollowing:Expressesthanksfortheinquiryifitsareplytoaninquiry.Statesclearlythequotedpricesandthepossiblediscounts;indicatesclearlythetermsofpayment;ifnecessary,mentionswhethertheofferisfinalornot.Ifitisnotfinal,itisanon-firmoffersubjecttofinalconfirmation.Ifitisafinalfirmoffer,specifiestheperiodforwhichthequotationisvalid.Givestheundertakingastodateofdelivery.Resellsproductsandexpresseshopetoreceiveanorder.

ExamplesOpening:Expressesthanksfortheinquiryifitsareplytoaninquiry;orvoluntarilyintroducesanofferiftheinquiryisnotareplytoaninquirybutavoluntaryoffer.1)ThankyouforyourinquiryofOctober12.Wehavetodaysentyoubyparcelpostpatternsofourwaterproofserges,andarepleasedtoquoteforthemasfollows:……2)Wehavejustboughtfromtheproducersalargequantityofhighqualityrugsandcarpetsatlowprices.Asyouareoneofourregularcustomers,weshouldlikeyoutoshareintheexcellentopportunitiesourpurchaseprovides.

Inthemiddlepartoftheletter,statesclearlythequotedpricesandthepossiblediscounts;indicatesclearlythetermsofpayment;ifnecessary,mentionswhethertheofferisfinalornot.Ifitisnotfinal,itisanon-firmoffersubjecttofinalconfirmation.Ifitisafinalfirmoffer,specifiestheperiodforwhichthequotationisvalid.Givestheundertakingastodateofdelivery.1)Wearepleasedtoquoteasfollows:Teacups $43.75perhundredTeasaucers $36.00perhundredTeaplates $36.00perhundredTeapots,1-litre $2.20eachThesepricesincludepackinganddelivery.Wecandeliverfromstockandwillallowyouadiscountof5%,butonlyonitemsorderedinquantitiesof100ormore.Inaddition,therewouldbeacashdiscountof2%ontotalcostofpaymentwithinonemonthfro

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