内容药丸击败.pdf
11.11
IDEA
WithSingle’sDaycomingup,theBlueandBlackPillsaregoingtosearchthe
worldoverforafriend—andusetheirproductbenefitsasawaytofindthem.
They’lltravelto11differentcitiesinhopesbringingsomeonebacktoon
11/11.
Theonlyproblem?TheyhavenoideaSingle’sDayisaboutonlineshopping…not
dating.Andthey’regoingtofindoutthehardway.
11.11
HOWITWORKS
We’llkickoffthecampaign11daysbefore11/11onsocial.We’llfollowBlueand
Blacktryingtofindamateindifferentcitiesbycallingoutspecificproduct
attributes.Asthecampaigncontinues,they’llslowlybegintounderstandthetrue
natureofSingle’sDay.
On11/11afterrollingoutoursocialcampaign,BlueandBlacktakestockoftheir
tripbackathome.Theydidn’tfindlove,buttheydidfindoutwhatSingle’sDayis
allabout—andtheydidsomeshopping.
We’llendwithabigbangbydroppingaoftheirreunion.