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11.11

IDEA

WithSingle’sDaycomingup,theBlueandBlackPillsaregoingtosearchthe

worldoverforafriend—andusetheirproductbenefitsasawaytofindthem.

They’lltravelto11differentcitiesinhopesbringingsomeonebacktoon

11/11.

Theonlyproblem?TheyhavenoideaSingle’sDayisaboutonlineshopping…not

dating.Andthey’regoingtofindoutthehardway.

11.11

HOWITWORKS

We’llkickoffthecampaign11daysbefore11/11onsocial.We’llfollowBlueand

Blacktryingtofindamateindifferentcitiesbycallingoutspecificproduct

attributes.Asthecampaigncontinues,they’llslowlybegintounderstandthetrue

natureofSingle’sDay.

On11/11afterrollingoutoursocialcampaign,BlueandBlacktakestockoftheir

tripbackathome.Theydidn’tfindlove,buttheydidfindoutwhatSingle’sDayis

allabout—andtheydidsomeshopping.

We’llendwithabigbangbydroppingaoftheirreunion.